Work Experience
FREELANCE DIGITAL DESIGNER & ART DIRECTOR
JANUARY 2023 - CURRENT
Clients : Universal Standard, ESPRIT, Ocean Blue Project
AUGUST 2018 - JANUARY 2023
Lead and direct the creative design in the production of all marketing collateral. Work collaboratively with key stakeholders to identify priorities and translate marketing/business strategies into clear visual strategies.
FREELANCE GRAPHIC DESIGNER, ARDENE
APRIL 2018 - AUGUST 2018
Created promotional material for KENDALL + KYLIE collaboration (Instagram posts, in-store videos, influencer cards, countdown videos). Redesigned Ardene logo video.
GRAPHIC DESIGNER, BRANDMUSCLE
JULY 2015 - APRIL 2018
Created local marketing for multinational brands such as Bacardi, Grey Goose, Diageo, Johnnie Walker, Moët & Chandon & more. Collaborated with clients in a fast paced, detail oriented environment to produce print advertisements for events, menus and other marketing collateral.
GRAPHIC DESIGNER, ART DIRECTOR, MATT&NAT
JULY 2012 - SEPTEMBER 2014
Graphic designer + art director for seasonal campaigns. Prepared e-commerce collateral for seasonal website refreshes (homepage design, collection banners, digital ads, social posts, email campaigns). Redesigned website to effectively communicate our mandate (vegan, sustainable handbags). In charge of growing our online community (Twitter, Facebook, Pinterest, Instagram). Brought lifestyle to the brand by building an online community.
Education
FASHION INSTITUTE OF TECHNOLOGY
SUSTAINABLE DESIGN ENTREPRENEURSHIP, 2015
CONCORDIA UNIVERSITY
BACHELOR OF ARTS, JULY 2011
BA in Communication, Minor in Marketing. Graduated with Honors.