360 Campaign
UNIVERSAL STANDARD, SEPTEMBER 2021 FEATURED: 1, Direct Mail 2, Editorial Exploration Page 3, Outfit Page. 4, Email
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Our core customer skews older and might not understand the imagery / know how to shop the looks.
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Designed a new outfit page that bridges the gap of editorial & shopping experience, making it easier for our customer to shop each look.
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Worked cross functionally with our Head of eCommerce, Creative Director, Head of Technology, Chief Marketing & Digital Officer & CEO.
